Condensing the business name into initials will help simplify your design and likewise, customers will have an easier time recalling your business and your logo. ![]() Consider a lettermark logo if your business happens to have a long name.For example, how much easier is it to say-and remember-NASA versus the National Aeronautics and Space Administration? ![]() By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. So it makes perfect sense for them to use monograms-sometimes called lettermark logos-to represent their organizations.Ī lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. ![]() Monogram logos or lettermarks are logos that consist of letters, usually brand initials. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. ![]() By completing this form, you agree to our Terms of Service and Privacy Policy.
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